Instructor of internet marketing and social media marketing for small business owners and entrepreneurs as part of the Entrepreneurship Course with the Small Business Development Center at Yavapai College. ~ Internet marketing and social media planning ~ Identifying your target market and how to reach them ~ Measurements and Tracking ROI ~ Best Practices in Branding, Privacy, Security ~ Search engine optimization and online advertising ~ Creating landing pages for lead generation ~ Email marketing campaigns ~ Social media overview and statistics ~ Facebook marketing, LinkedIn and Twitter ~ Article marketing and blogging ~ Best Practices in eCommerce (shopping carts)
Chair the social media team to promote the mission and image of the national association and its chapters with the goals of increasing membership and global recognition as the resource for strategic thinkers, planners and strategic management professionals.
Social Media Marketing Strategic Life Planning Employee Satisfaction Boomers: the Emerging Market (eBook) Google Targeted Traffic Automation (eBook)
The world of marketing has changed. People are connecting online through social media, using tools such as Twitter, LinkedIn, Facebook, FriendFeed, and more. I help people navigate the seas of change using strategic thinking, marketing and social media strategies. I am passionate about helping business owners, individuals, and their teams integrate sound marketing strategies as part of their overall strategic planning process. If you look at your business as a whole system comprised of many components that work together to achieve a common goal, youâll see that marketing is one of those systems. For the business to function successfully and smoothly, everyone must be on the same page in terms of how they support the organizational strategies -- marketing included.
ASP is a non-profit professional society whose mission is to help people and organizations to succeed through improved strategic thinking, planning and action.Founded in 1999, ASP is the only not-for-profit professional association dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations.
People, planning, leadership, change. We help leaders at all levels think, lead and act more strategically through facilitated training and coaching. Clients achieve improved results, long term sustainability, through a systems-based decision-making framework adaptable to any project or planning effort.
Directed multicultural marketing and strategic events marketing through sponsorships of non-profit fund raising activities. Collaborated with Circulation, Advertising and Internet divisions to generate traffic and sales opportunities.
Wrote business plan and directed start-up of Spanish-language weekly, Enlace. Researched new market and product opportunities among under-served communities. Implemented benchmark San Diego County Latino market research project on which to base Latino market strategies.
Directed events marketing and community relations outreach for North San Diego County, and Latino market outreach County-wide.
Directed media relations, conference planning and sales promotion, leading to increasing sales of geo-demographic market segmentation tools used to identify target markets, product mix, and customer-focus strategies.
Marketing generalist including product development, market development, marketing promotions and conference management, working with presidents of 21 banks in 11 western states.
Certified Strategic Management Professional
Concentration: Strategic Management
Masters
Concentration: International Marketing and Business
BA
Concentration: Spanish
Marketing, social media, sailing, writing, reading adventure and inspirational novels, learning new things, inventive gluten-free cooking.
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