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Jeri Denniston

Hi! I'm Jeri Denniston, your chief marketing strategist. I'll help you choose and implement the marketing and social media strategies that generate the results you want to achieve.

Jeri Denniston is future-focused, loves charting new paths, and envisioning possibilities. A creative idea person, she sees connections others don't, often bringing people, ideas and seemingly disparate concepts together that enhance or move a project forward.

Jeri Denniston excels at taking existing concepts or products and kicking them up a notch. It can't be done is not in her vocabulary. Her experience includes:

  • Skilled facilitator, trainer, mentor, coach - Jeri Dennsiton will help you maximize your results!
  • Author of several eBooks and Articles on marketing and social media, and strategic thinking processes
  • 30+ years broad marketing management experience in publishing, market research, banking and consulting
  • 7 years social media strategy & marketing automation - landing pages, email marketing, Facebook, LinkedIn, Twitter, Pinterest, and more
  • 6 years training leaders in strategic management systems and processes for Fortune 500, government, retail, non-profits and small business owners.

 Jeri Denniston is YOUR CHIEF MARKETING OFFICER for hire. Whether you need someone to craft your marketing plan, to movitvate your marketing staff, to coach and mentor your team, or roll up her sleeves and implement your strategies, Jeri Denniston is Go To person.

Jeri Denniston's Background

Jeri Denniston's Experience

Partner / Marketing & Change Strategist at Denner Group International

September 2005 - Present | San Diego, CA and Mayer, AZ

The world of marketing has changed. People are connecting online through social media, using tools such as Twitter, LinkedIn, Facebook, FriendFeed, and more. I help people navigate the seas of change using strategic thinking, marketing and social media strategies. I am passionate about helping business owners, individuals, and their teams integrate sound marketing strategies as part of their overall strategic planning process. If you look at your business as a whole system comprised of many components that work together to achieve a common goal, you’ll see that marketing is one of those systems. For the business to function successfully and smoothly, everyone must be on the same page in terms of how they support the organizational strategies -- marketing included.

Adjunct Faculty at Yavapai College

October 2011 - Present | Prescott and Verde Valley

Instructor of internet marketing and social media marketing for small business owners and entrepreneurs as part of the Entrepreneurship Course with the Small Business Development Center at Yavapai College. ~ Internet marketing and social media planning ~ Identifying your target market and how to reach them ~ Measurements and Tracking ROI ~ Best Practices in Branding, Privacy, Security ~ Search engine optimization and online advertising ~ Creating landing pages for lead generation ~ Email marketing campaigns ~ Social media overview and statistics ~ Facebook marketing, LinkedIn and Twitter ~ Article marketing and blogging ~ Best Practices in eCommerce (shopping carts)

Social Media Team Czarina / San Diego Chapter Board Events Marketing at Association for Strategic Planning

August 2010 - Present

Chair the social media team to promote the mission and image of the national association and its chapters with the goals of increasing membership and global recognition as the resource for strategic thinkers, planners and strategic management professionals.

Author at Marketing and Social Media articles and books

2008 - Present

Social Media Marketing Strategic Life Planning Employee Satisfaction Boomers: the Emerging Market (eBook) Google Targeted Traffic Automation (eBook)

San Diego Chapter Member at Association for Strategic Planning

October 2006 - 2012

ASP is a non-profit professional society whose mission is to help people and organizations to succeed through improved strategic thinking, planning and action.Founded in 1999, ASP is the only not-for-profit professional association dedicated to advancing thought and practice in strategy development and deployment for business, non-profit and government organizations.

Strategic Management/Marketing Professional at Haines Centre for Strategic Management

November 2006 - December 2011

People, planning, leadership, change. We help leaders at all levels think, lead and act more strategically through facilitated training and coaching. Clients achieve improved results, long term sustainability, through a systems-based decision-making framework adaptable to any project or planning effort.

Community Relations Manager at The San Diego Union-Tribune

January 2002 - September 2005

Directed multicultural marketing and strategic events marketing through sponsorships of non-profit fund raising activities. Collaborated with Circulation, Advertising and Internet divisions to generate traffic and sales opportunities.

Market Development Manager / Latino Market Manager at The San Diego Union-Tribune

January 2000 - December 2002

Wrote business plan and directed start-up of Spanish-language weekly, Enlace. Researched new market and product opportunities among under-served communities. Implemented benchmark San Diego County Latino market research project on which to base Latino market strategies.

Community Relations Manager at The San Diego Union-Tribune

July 1996 - January 2000

Directed events marketing and community relations outreach for North San Diego County, and Latino market outreach County-wide.

Director Market Planning at Equifax National Decision Systems

February 1987 - January 1992

Directed media relations, conference planning and sales promotion, leading to increasing sales of geo-demographic market segmentation tools used to identify target markets, product mix, and customer-focus strategies.

Vice President Marketing at First Interstate Bancorp

January 1979 - March 1984

Marketing generalist including product development, market development, marketing promotions and conference management, working with presidents of 21 banks in 11 western states.

Jeri Denniston's Education

Association for Strategic Planning

2010 – 2010

Certified Strategic Management Professional

Concentration: Strategic Management


Thunderbird School of Global Management

1977 – 1978

Masters

Concentration: International Marketing and Business


Chapman University

1970 – 1974

BA

Concentration: Spanish


Jeri Denniston's Interests & Activities

Marketing, social media, sailing, writing, reading adventure and inspirational novels, learning new things, inventive gluten-free cooking.

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